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IndieGTM Docs

Campaign

A campaign is IndieGTM’s main unit of work.

You start with one source (Text / URL / Topic / Product info), and IndieGTM generates a structured plan across 1, 7, 14, or 28 days, then produces the next set of assets on a rolling workflow.

What a campaign includes

  • A day-by-day plan (titles + outlines)
  • Daily items that track what’s ready vs planned
  • Optional engagement posts (text + image) per platform
  • Short videos designed to work cross-platform (TikTok, Shorts, Reels)

Inputs

IndieGTM supports these campaign inputs:

  • Text: You provide an idea, rough script, or outline.
  • URL: You provide a public webpage; IndieGTM extracts readable text context.
  • Topic: You provide a topic; IndieGTM uses topic context to build the plan.
  • Product info: You provide product facts (name, audience, features, site, CTA, etc.).

Outputs

Campaigns can generate:

  • Video only, or
  • Video + Post (Text/Image) for platforms like X, LinkedIn, and Facebook.

Duration

  • 1 day is the fastest way to generate a single piece of content with the same campaign structure.
  • 7/14/28 days generates a full plan, then produces assets in a rolling buffer (see next page).